Books HD


Overview of Department

The Department of BBA was established in the year 2010. The Department has more than 200 students strength and a team of dedicated and experienced faculty to mould the students to meet challenges in the field of Management .




The main idea of the programme is to develop general knowledge through core managerial subjects as follows.


Head & Associate Professor


M.B.A., M.Phil.
Assistant Professor


M.B.A., M.Phil.
Assistant Professor


M.B.A., M.Phil., M.S.W.
Assistant Professor


M.Com CA. M.Phil.,
Assistant Professor


PO1: Develop the knowledge, skill and attitude to creatively and systematically apply the principles and practices of management, accountancy, finance, business law, statistics, HR, operations and IT to management problems and work effectively in modern day business and non-business organizations.

PO2: Develop fundamental in-depth knowledge and understanding of the principles, concepts, values, substantive rules and development of the core areas of business such as finance, accounting, marketing, HR, operations along with the tools such as Tally, MS Excel, MS Office, etc.

PO3: Demonstrate the critical thinking mindset and the ability to identify and formulate research problems, research literature, design tools, analyze and interpret data, and synthesize the information to provide valid conclusions and contextual approaches across a variety of subject matter.

PO4: Exhibit self-confidence and awareness of general issues prevailing in the society and communicate effectively with the accounting, commerce, management, business, professional fraternity and with society at large through digital and non-digital mediums and using a variety of modes such as effective reports & documentation, effective presentations, and give and receive clear instructions.

PO5: Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings by demonstrating life skills, coping skills and human values.

PO6:Analyze the sampling techniques of collecting primary and secondary data and tools and techniques of data.

PO7: Understand the methods of collecting primary and secondary data. construction of scaling techniques and Determine the steps involved in design of questionnaire. Analyze and preparation of project report for the Functional areas of research.

PO8: Determine the functional areas of management such as Production, purchasing, marketing, sales, advertising, finance, human resource system, Industry 4.0Understand the SERQUAL of the various service industries.

PO9:Analyze the various aspect of business research in the area of marketing, human resource and Finance.

PO10:Analyze the various financial and accounting concept including Balance sheet , trial balance, etc.,


PSO 1 :Understand of the corporate world

PSO 2 : Analyze the theoretical knowledge with the practical aspects of Organizational setting and techniques or management.

PSO 3 : Determine conceptual and analytical abilities required for effective decision making.

PSO 4 : Understand the dynamic and complex working environment of Business.

PSO 5 : Understand the problems faced by the business sector in the Current scenario.

PSO 6 : Analyze the ups and downs of the stock market.

PSO 7 : Understand the rapid changes of financial services include banking and insurance sectors.

PSO 8 : Understand the micro and macro marketing environment.

PSO 9 : Understand the international trade procedure and documentation.

PSO 10 : Understand the Forms of business organization.

PSO 11 : Understand the business correspondence and communication.

PSO 12 : Determine the organizational behavior and its conflict.

Programme Educational Objectives

PEO1: Graduates will be capable of making a positive contribution to business, trade and industry in the national and global context

PEO2: Graduates will be able to apply frameworks and tools to arrive at informed Decisions in profession and practice, striking a balance between business and social dimensions.

PEO3: Graduates will have a solid foundation to pursue professional careers and take up higher learning courses such as MBA, MCA, MCM, MMM, M. Phil, Ph. D as well as research.

PEO4: Graduates with a flair of self-employment will be able to initiate and build upon entrepreneurial ventures or demonstrate intraprenuership for their employer organizations.

PEO5: Graduate will recognize the need for adapting to change and have the aptitude and ability to engage in independent and life – long learning in the broadest context of socio-economic, technological and global change.

syllabus for UG syllabus for PG

Uniqueness of the department

  • Department was started at 2010 as Bachelor of Business Administration
  • The main aim of the course is to make the students into a techno Entrepreneur.
  • The department had conducted many inter department, inter collegiate programs to motivate students and improve their skills for future development.
  • Our department plan to conduct more Guest lecture, National level seminar and International Conference to provide hands on experience and exposure to students and faculty members.

 Staff  Uniqueness


  • An active member of core team of admission committee in the college
  • Having vast experience in Academic and administration
  • Chairman, Board of Studies, Periyar university
  • University Representative
  • External Examiner
  • Question Paper Setter
  • Visiting Faculty
  • Assistant Professor in Manavalakalaimadram Yoga



Inauguration of Association


Teacher’s day celebration


Teacher’s day celebration